For the past 2 months, excitement has been built up to an ultimate high as I, along with many others, eagerly awaited the 2nd annual beauty event held by Sephora, aptly named Sephoria. 

Sephoria is the annual beauty event held by beauty super retailer, Sephora.. Now in its second year, Sephoria is an annual event where 75 brands that are presently featured in their retails stores showcased select & exclusive products while offering various experiences and photo opportunities in booths that filled the venue. Free beauty services and classes were also offered that required registration beforehand but had a few walk in signups available.

This year’s event was held in Los Angeles, CA at the Shrine Auditorium & Expo Hall on September 7 & 8.. There were 4 sessions over the course of two days, each sorted into 4 hour increments. Session 1 from 10am-2pm, Session 2 from 4pm-8pm ( both on Saturday) and Session 3 10am-2pm and Session 4 4pm-8pm  (both on Sunday). Each session required a separate ticket purchase. There were two ticket levels available for purchase,  General admission ( $80.00) which yield a swag bag whose product value would be assesses at $250.00+ and VIP admission ($350.00) which yield a swag bag whose product value would be assesses at $900.00+. 

As a Sephora Rouge member, you were alerted a week before the general public to have the opportunity purchase your ticket.  If you should happen to purchase a VIP admission to any of the session(s) at that time, you also enjoyed an additional perk where you had first choice on all of the free beauty services and classes that were to be offered at the event where seating was limited.

In order to get the full experience, I purchased both a VIP admission ticket for Session 1 as well as a General admission ticket for Session 2. 

I vlogged my time there which you may view in the video below:

You can view my swag bag haul video here: